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Bill Gruntler, LUTCF

CEO and Founder

Bill Gruntler LUTCF, is a former combat-trained United States Marine, exercises a genuine client-focused approach instilled by a strong religious upbringing, discipline and integrity forged by years in the Marines.

Bill is the CEO and founder of Asset Protection Group, a company dedicated to educating and serving professionals, business owners, and retirees. He accomplishes this as an instructor in numerous educational courses offered at local community colleges and other public venues. He has earned the designation of Life Underwriter Training Council Fellow (LUTCF), which is jointly conferred by the National Association of Insurance and Financial Advisors (NAIFA) and The American College. Bill is also certified to instruct CPA continuing education courses.

Bill began his career in the financial services industry in 1989, and he prides himself in giving personalized solutions based upon the unique needs of his clients. His faith-based approach and strong family values carry over into his work, allowing him to demonstrate many of the values that clients commonly look for in a financial professional: honesty, sincerity, compassion, safety and trust.

As his way of giving back to the community, he often speaks publicly on subjects such as Social Security, Veterans Benefits, Identity Theft Prevention and many other important issues in today’s ever changing financial environment.

Bill’s family resides in the South Florida area and his greatest sense of pride is in his marriage to his wife Donna and their children Brooke and Wyatt. Their family is involved with many charities which include Compassion International, Sheridan House, Marine Toys-For-Tots as well as being active in their church.

Meet Our Team

Donna Gruntler

Operations Manager

Wyatt Gruntler

Marketing Support

Reneé Ricci

Client Service Coordinator

Jennifer Lee

Client Service Coordinator

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    Call (954) 598-0752 or email